WHY SPONSOR THE KENTUCKY WINE & VINE FEST?
In addition to supporting and promoting the vital and historically significant Kentucky wine industry, the 2024 Kentucky Wine & Vine Fest sponsorships offer Kentucky companies and organizations the perfect “pairing”– of a unique promotional opportunity through support of one of Kentucky’s most historically significant yet fastest growing communities.
The Kentucky Wine & Vine Fest offers an excellent opportunity for direct contact with affluent Baby Boomers (median age 61 years) in Jessamine, Fayette, Woodford and surrounding counties—as well as an exciting new way for companies and organizations to reach Gex X, Millennials and the Gen Z population.
In fact, Meininger’s International (Sept ’23) showed that the Gen X population is drinking more wine than the Baby Boomers. Millennials, as the largest and wealthiest consumer category after the Boomers, are seeking out more value and unique varieties. Gen Z, and to a somewhat lesser extent the Millennials, are known to be driven by marketing and branding relating to sustainability, diversity, identity acceptance, and ethical workplace practices.
This festival gives you an opportunity to connect and reach all demographics and show your support for an industry that they love. We are dedicated to our goal of ensuring that you enjoy the highest possible return on your sponsorship investment. Call Ronda May at (859) 887-4351 or ronda@jessaminechamber.org to get started with your sponsorship.
